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The Elements of Copywriting

The Elements of Copyrighting - For A Career In Writing Copy!

A straightforward, well-organized guide to writing "copy intended to sell": ads, direct mail, brochures, catalogs, press releases, press kits, audiovisual promotions, Web-site material, and the like. Copywriting is different from any other writing, business.

This book is for everyone who wants to make an impact with words!

Persuading on Paper

The Complete Guide to Writing
Copy That Pulls in Business Persuading a prospective customer to buy your product or service is the key to success in any business. The author maintains that although some people have a knack for writing, anyone can learn to write copy that is effective. With a clear focus on the desired customer and the benefits that customer will obtain, she leads the reader through a wide range of marketing steps geared to persuade on paper.

The Copywriter's Handbook

A Step-By-Step Guide to
Writing Copy That Sells

There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter - however - Bly covers the writing of print ads, direct mail, brochures, public-relations material, catalogues, trade-journals exceptionally well in this guide. There are also chapters on getting a great job in an agency, and going freelance.

Coming Soon - Breakdown by Media Type - Television, Internet, Radio, Newspaper, etc.

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